Thursday, August 24th
10:40am – 11:30am

Understanding why and how an organization should engage the media is a key component to helping the public understand a local governments response to an emergency or natural disaster.  This session will give an overview of:

  • Why and how an organization should engage the media
  • How do the media think
  • Key differences between print, TV, radio
  • Types of interviews
  • Interview checklist
  • How to gain control of your message
  • Interview techniques
  • What to do when the media call
  • Crisis communications – when/how you should communicate, ID spokesperson

View Thursday on the Agenda